Competing in a Smart World: The Need for Digital Agriculture

TitleCompeting in a Smart World: The Need for Digital Agriculture
Publication TypeBook Chapter
AuthorsBőgel, György
EditorsIllés, Csaba Bálint, Maria Nowicka-Skowron, Elena Horska, and Anna Dunay
Book TitleManagement and Organization: Concepts, Tools and Applications
PublisherPearson Education Limited
Place of PublicationHarlow, Essex, U.K.
ISBN Number978-1-78726-048-1

As the real and the virtual worlds are converging and Big Data is flooding everywhere in
society, science, and business, new opportunities appear on the radar screen of active and
would-be entrepreneurs. Agile ventures may disrupt existing markets and can create new ones.
Thanks to sensors, unlimited computing capacities, clever algorithms, machine intelligence
and many other technical tools, smart systems are built everywhere. A new entrepreneurial
space is emerging where business opportunities can be identified and described by the help of
an activity-sector matrix. The logic of this framework is explained in this study, practical
examples demonstrate how the “smart ecosystem” is evolving, and how small and mediumsized
companies compete in that arena. Special attention is paid to agriculture, a sector in the
early phase of its digital transition. Farmers, small and large agricultural ventures must learn
how to build and manage smart systems, how to acquire and harness digital capabilities, and
how to collaborate and compete in the new environment. Business organizations, large
incumbents and young ventures, government agencies, research centers and other stakeholders
must develop strategies for succeeding in the new digital and data-rich world, must take care
of their digital capabilities, and last but not least, have to demonstrate strong leadership in
planning and execution.

Department of Economics and Business