This article contributes to the integration of Neighbourhood Europeanization in the literature on Europeanization. Based on insights from Membership and Enlargement Europeanization, we reveal important inconsistencies of Neighbourhood Europeanization through ENP as well as a lack of robust empirical support for its effectiveness. We define core dimensions and determinants of Neighbourhood Europeanization and implement this analytical framework for the case of Ukraine. The analysis clearly demonstrates substantial asymmetries in ENP policy across the three dimensions we chose – democracy promotion, economic co‐operation and JHA, which clearly reflect the inconsistency of the ENP concept: top‐down formulation of EU interests combined with weak conditionality. ENP inconsistencies could however be overcome through widening linkages and improving financial support to mobilize and strengthen positive local support of EU demands and rewards.